Videos without showing your face

You don't have to be on camera

Lots of SaaS founders don't want to appear on screen. Good news: for software, the product is often the best visual. You can make useful videos without ever showing your face.

Formats that work without a face

Screen recording with voice

Record your screen and talk through what you're doing. Simple and natural.

Screen recording with text

Don't want to talk? Add on-screen text for each step. Many people watch with the sound off, so text helps either way.

Demo formats

• Quick tutorial: "How to [task] in 3 steps."
• Before / after: the painful way, then the same task with your tool.
• Problem reaction: show a screenshot of a common question from your audience, then the answer.
• Behind the scenes: show a feature you just shipped and why.
• Listicle: "3 tips for [topic]," with one screenshot per tip.