Clipping 101
5 min read · What short vertical videos are, and the ladder to climb before you pay anyone.
Short videos, everywhere
Clipping means posting lots of short, vertical videos on TikTok, Instagram Reels, and YouTube Shorts. Each video usually runs under a minute. It shows a problem, a tip, or your product in action.
Why does this matter for a SaaS? These platforms can show a video to people who don't follow you yet. A useful video can reach your audience without an ad budget. But nothing is guaranteed: lots of videos get very few views, and that's normal.
What's a "clipper"?
A clipper is someone who creates or cuts these videos for you, usually for pay. Some cut highlights from long-form content. Others film demo videos.
Tempted to hand it off right away? Careful. If you don't know which format works yet, you'll pay for videos that go nowhere.
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