Launch day

A launch is a moment

A public launch can bring visits, feedback, and sometimes customers. But it's not a strategy. After the spike, traffic drops. What matters is what you do in the weeks that follow.

Launch once you already have a few users and a product that works. Not before.

Where to launch

There are a few kinds of places:

• product launch platforms, where the community upvotes the day's new products;
• maker and developer forums, often with a "show your project" section;
• communities in your niche, where your audience spends time;
• your own channels: social media, newsletter, contacts.

Read each place's rules before posting. Some ban self-promotion or require a specific format.