Free trial, freemium, or paid upfront

5 min read · Compare the ways customers can get started, and pick what fits a beginner.

Before paying, customers often want to try. There are three main models. None is perfect: each has its upsides and costs.

The customer uses the full tool for a limited time, then pays or stops.

Pros: they experience the full value. The decision lands on a clear date.
Cons: your tool has to prove its value quickly. Some people sign up and never use it.
Variation: ask for a credit card at signup. Fewer signups, but often more motivated ones. If you do this, give a clear heads-up before the first charge.

The rest is for subscribers

The full academy is included in the subscription, along with your coach and your launch pack.