Understand the competition
5 min read · Why competitors are a good sign, and how to stand out by reading their worst reviews.
Competitors are good news
Finding competitors can feel scary. It's actually reassuring: they show that people already pay to solve this problem.
The real warning sign is the opposite: no tools, no discussions, no one searching. That can mean not enough people care about the problem.
Finding your competitors
- Search for the problem using your customers' words.
- Browse software directories and comparison pages.
- Ask in interviews: "What do you use today?"
- Don't forget homemade solutions: a spreadsheet, pen and paper, an intern. Those are competitors too.
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