Reduce churn

What churn is

Churn is customers who stop paying. Every SaaS has it. But if too many leave, you're filling a leaky bucket: you need more and more new customers just to stay in place.

Why people leave

The most common reasons:

• they never really got the tool working for them;
• the product doesn't solve their problem well enough;
• their need went away (project done, business closed);
• the price feels too high for what they get out of it;
• a bug or slow support frustrated them;
• a temporary break (vacation, slow season).

You can't prevent all of it. But you can understand it and act on part of it.